"Tierra Madre"

"Tierra Madre" is a musical homage to Mother Earth, seamlessly blending traditional Son Jarocho with African American Hip Hop. This innovative collaboration brought together Los Cojolites, Mexico's premier Son Jarocho ensemble, rapper/vocalist Reggie Stephens, Hip Hop luminary One Drop Scott, and accomplished Latin music producer Greg Landau. The project delves into the exploration of Afro-Mexican identity, forging connections between U.S. African-American culture and the Afro-Mexican influences found in Veracruz.

 

In a recent promotional tour, Reggie Stephens, Greg Landau, and One Drop Scott toured Mexican media outlets alongside members of Los Cojolites, sparking immense interest from major Mexican media platforms and securing features on prominent TV networks like ESPN, Televisa, and leading national newspapers. The growing focus on the African presence in Mexico reflects a broader research trend, with young Mexicans delving into the colonial past to unearth the diverse ethnic and cultural threads that constitute Mexican identity.

 

Hailing from Southern Veracruz, Los Cojolites are integral to the Son Jarocho renaissance of the 1990s, a movement that revitalized this traditional music form by blending African, Spanish, and indigenous elements. Son Jarocho has now become a vibrant part of the global musical landscape, exemplified by its inclusion in the soundtrack of the recent film "Wakanda Forever," featuring a collaboration between Rihanna and several Mexican musicians.

 

This recent collaboration marks just the beginning for Reggie Stephens, One Drop Scott, and Greg Landau, as they continue their work with Mexican musicians, constructing a musical bridge that transcends cultural borders and fosters unique connections.